Amazon continues to be a powerhouse in the e-commerce landscape, and its advertising platform is a critical tool for brands and sellers aiming to increase visibility and drive sales. The…

In the ever-evolving landscape of digital advertising, staying up-to-date with the latest changes is important for marketers. Google and Meta (formerly Facebook) are two of the biggest players in the…

High intent! You type it, you see it!   Google ads are not limited till keywords, it targets a whole lot of aspects of a user. Age, income, geography &…

IntroductionIn an era of fragmented media landscapes and increasingly discerning consumers, the concept of Integrated Marketing Communication (IMC) has emerged as a cornerstone of effective brand strategy. Integrated Marketing Communication…

Logistics Industry is proven to drive business with the 'trust factor'. To gain new audience & users is perhaps a challenge here. With competitors boosting every day it is a…

Remember, when we chose clinics based on word-of-mouth referrals? CUT to Today, we Google, we check reviews on Google Maps, Practo, and even their Social Media handles. How did we…

Shark Tank has become synonymous with start-up success. The show has helped hundreds of start-ups gain recognition & substantial revenue growth. The phenomenon is quite remarkable: a single TV episode…

In today's digital age, educational institutes must leverage digital marketing to reach their target audience effectively and scale their business. Here are some essential strategies to consider: Understanding the Impact…