Logistics Industry is proven to drive business with the ‘trust factor’. To gain new audience & users is perhaps a challenge here. With competitors boosting every day it is a tough fight for them to emerge as a successful brand. While the A-B-Cs of ads are pretty well known to most of the vendors now, it’s the details and tricks that make any ordinary Marketer an extraordinary one.
Digital experts are known to be accurate with audience targeting and remarketing, this is a how and why many Logistics Companies have utilized the most of a digital platform.
Certain logistic companies have DOUBLED their lead flow by hirning a digital agency to handle their digital face in the market
While this happened, we will jot down for you to understand how did this happen!
- Social Media Presence, for Brand rememberance
- Ads, to drive leads
- Remarketing, to continue retaining the old customer & the recent visitors
- New acquisition, for new leads
- SEO, for Google rankings
Customers expect a rapid delivery at the cheapest cost possible. Consumer behaviour is toughest nut to crack, but when done rightly, it’s Hopelessly Profitable. What makes up the core of this experience is the logistics of e-commerce. As digital marketplaces have adapted to consumers in recent years, so have the complex logistics behind each “add to cart” click.
The logistics of e-commerce, which was once restricted to courier delivery services, is now taking leaps. Technology advancements, such as drone delivery, local drop points and real-time tracking, are no longer figments of the imagination. These developments are fueled not only by technology advancements but also by shifting customer expectations and the massive magnitude of online shopping. Statista forecasts that global online sales will rise to $6.91 trillion in 2024, says Forbes.
In the advent of growth in the logistics sector, businesses have used several traditional as well as new marketing strategies over the years. We see so many logistics companies now take digital marketing super seriously.
Digital marketing is indispensable in your business strategy. Most businesses have accepted this fact and courtesy the pandemic, have sped up their own digital transformation in recent times.
- Inbound marketing via SEO & content –
The best way to generate high intent leads in this category is by leveraging the power of SEO. If you have a great SEO strategy including content & tech optimization apart from off-page strategy, there’s a good chance that your customers will walk into your website instead of you trying to find them. The right choice of keywords, genuine & thoroughly researched content and an aggressive backlink-building strategy will do the trick. Our experience of working with well-known logistics players in India and USA and have shown successful results for them in SEO. - Establish thought leadership on social channels –
Don’t just create content on your social channels for the heck of it. Don’t talk about your products/services only. Instead, focus on what problem you solve for your target audience. Make your brand personal by having the key leadership team give you quotes, opinions on the latest happenings in the logistics sector which can be published on your social media handles. Try to bring the values your organization believes in through your social media content. - Generate leads via Linkedin & Google –
Run ads on Linkedin & Google to generate leads for your business. You can use Search ads in Google and InMail ads in Linkedin for this purpose. Definitely, don’t miss out on remarketing campaigns. Start slow and scale up your campaigns, this will go hand in hand along with the content strategy you implement for the social media channels. The landing page you use for the lead generation activity on Google must be crisp in conveying – who you are, what you do, who you work with, how can you help me. We have seen this strategy work every single time for our clients.
It’s important for logistics providers to invest as much as possible during challenging times. The reason is simple – most companies flat out will not invest anything extra when times are tough. Therefore, whoever does choose to invest during a period where most others are on the sidelines, will have the greatest chance of increased market share both during the challenging economic period and after the economic recovery. In essence, by investing when no one else chooses to invest, more momentum is built, and further distance is attained.
For example, regarding SEO marketing, many companies will opt out of monetary spending, viewing it as a “nice to have” rather than a mandatory investment. After six months or a year, companies that continue to invest in this strategy will achieve higher results and thus produce a great lead funnel.
It is about the right time to jump on the digital bandwagon if you are in the logistics business. There is a ton of opportunity for small and big logistics companies to scale up their business using digital marketing.
Here are 8 tips for drawing more leads to your Website:
- Optimize Your Website: Ensure your website is user-friendly, mobile-responsive, and optimized for search engines to attract and retain visitors.
- Content Marketing: Create valuable content such as blog posts, case studies, and whitepapers that highlight your expertise and provide insights into logistics and supply chain management.
- Social Media Presence: Use social media platforms like LinkedIn, Facebook, and Twitter to share updates, industry news, and engage with potential clients and partners.
- Search Engine Optimization (SEO): Implement SEO strategies to improve your website’s visibility in search engine results for relevant keywords related to logistics and transportation.
- Pay-Per-Click Advertising (PPC): Use targeted PPC ads on Google and social media to drive traffic to your website and generate leads.
- Email Marketing: Send newsletters and promotional emails to keep clients informed about your services, industry trends, and special offers.
- Customer Testimonials and Case Studies: Showcase positive client testimonials and detailed case studies on your website to build credibility and demonstrate your company’s success in handling logistics challenges.
And the last, hiring A SMART Digital Marketing Agency.
Heads up! We are Croccle, we treasue the Digital.
We help start-ups and emerging businesses to drive clicks into revenue.
Feel free to connect with us
Web – www.croccle.com
Email – info@croccle.com
